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    Financial Assistance Due to Critical Illness, Prudential Launches PRUCritical Benefit 88


    BANDUNG - The World Health Organization (WHO) noted that Non-Communicable Diseases (PTM) are estimated to cause 73 percent of deaths in Indonesia. Based on the results of the Ministry of Health's 2018 Basic Health Research (Riskesdas), the prevalence of various PTMs such as cancer, stroke, chronic kidney disease and hypertension has increased.

    Hypertension rose from 25.8 percent to 34.1 percent, the prevalence of stroke rose from 7 percent to 10.9 percent, chronic kidney disease rose from 2 percent to 3.8 percent, and the prevalence of cancer rose from 1.4 percent to 1, 8 percent.

    PTM also has the potential to cause financial difficulties. Based on the study of "ASEAN Cost in Oncology" (ACTION), which was conducted from 2014-2015, it was revealed that out of 9,513 patients with cancer who were studied further, almost 50 percent went bankrupt and 29 percent died.

    Prudential Indonesia's Chief Agency Officer, Premraj Thuraisingam, said that fighting critical illness was very emotional and physical for patients and their families and could disrupt financial planning.

    "To protect patients and their families from the financial impact of critical illness, Prudential Indonesia has launched PRUCritical Benefit 88," he said.

    According to Premraj, through PRUCritical Benefit 88, he hopes to be able to provide peace of mind to customers and their families, where customers can use their protection money to help with hospital medical expenses, as well as living expenses.

    "This product complements the portfolio of prudential health and protection solutions because we continue to serve the changing needs of customers, this can be a solution for the community in anticipating and managing the financial impacts of critical illness," he said.

    Meanwhile, Paradikma Subawa, as AM Prudential Indonesia's Product Marketing explained, PRUCritical Benefit 88 offers a variety of benefits, including comprehensive protection to die or 60 final stages of critical conditions, without a period of life and 10 percent of sum assured (UP) for angioplasty without reduce UP PRUCritical Benefit 88 with a maximum of Rp 200,000,000

    "200% of the additional UP will be paid if the insured dies due to an accident before the age of 70 years and protection until the age of 88 years with the payment period," he explained.

    Paradikma states, 100 percent of the UP will be paid if the Main Insured is still alive and the policy is still active until the age of 88 or guarantees a 100% return on premiums in the 20th Policy Year. If the customer chooses a premium return, the policy ends.

    "As per our commitment" Listening Understanding. Delivering "and focusing on" We Do Health "is our aim to always accompany customers in every stage of life," explained Paradikma, at the Sasana Budaya Ganesha (Sabuga), Wednesday (01/16). (Parno)

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