BANDUNG-Hundreds of participants from various institutions, agencies, and communities participated in the Online Shopping and Selling Socialization Forum: Cheap, Fast, and Safe by the Ministry of Communication and Information (Kemenkominfo) of the Republic of Indonesia, at Graha Pos Indonesia Building, Bandung, Friday (21 / 09)
In the event, the Ministry of Communication and Informatics held training and facilitation and online sales simulations to invite MSME entrepreneurs (Micro and Small and Medium Enterprises) to participate in building and driving ecommerce businesses in Indonesia, with several speakers including Adelheid Helena Bokau, CEO of Pro Credit and Muhammad Irwan Maulana , Google Digital Gateway Project Officer.
Official Director of Informatics Empowerment, Ministry of Communication and Information, Slamet Santoso said, by collaborating with IWAPI (Indonesian Women Entrepreneurs Association), the Fintech Indonesia, Google, Blibli and Pro Credit Associations are expected to be educated regarding the use of e-commerce and increasingly stimulated to maximize e-commerce. develop their business.
According to Slamet, Indonesia has a huge potential to become the largest digital economy country in Asia, remembering there are currently internet users reaching more than 132 million, where e-commerce users continue to increase with the addition of it portals that meet the various needs of today's society .
"The development of online transactions with ecommerce portals is now increasingly popularly used in the wider citizen, this is a positive development, because it will be easier to create relationships between sellers and buyers," he said.
Therefore Slamet stated, information like this is very important to convey to MSMEs for increasingly understand the potential of such a large market, which based on data from the Central Statistics Agency (BPS), the contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) reaches 61.41 percent with the number of MSMEs is almost 60 million units.
"Currently only about 8% or 3.79 million MSME players have used online platforms to market their products. Therefore, with the 'Go UMKM Online Selling' movement, the Ministry of Communication and Information hopes to help MSMEs go online to keep up with the trend of movement. consumers are increasingly skilled and prefer to transact online, "he said. (Parno)