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    Media Literacy, Effective Filter For Exposure Information


    BANDUNG-West Java Vice Governor Deddy Mizwar (Demiz) said the national broadcasters are still faced with the lack of awareness and compliance of broadcasting institutions to the provisions of broadcasting behavior and broadcast program standards. As a result, there is still broadcast content that tends to ignore the quality and impact of the broadcasts that have negative consequences on the community's life order.

    "On the other hand, the community's ability to be critical of broadcast media is also relatively low. What is being broadcasted by Tv media is often accepted as it is a truth," he said in front of the students and representatives of 27 SMU / SMK (High School / Vocational School) in Banjar City attended a seminar on improving the literacy of broadcasting media for educational institutions held in SMUN 1 Banjar Hall on Thursday (26/10/2017). The seminar was initiated by West Java Regional Broadcasting Commission (KPID) West Java present speakers Vice Governor of West Java Deddy Mizwar who delivered material titled Movement to create quality media and promote local repertoire.

    Deddy revealed, currently the level of public television consumption is still the highest reached 85 percent, while the consumption of radio 40 percent and books only 23 percent.

    "Imagine if the tv products" garbage "merely then our brains will also be full of" garbage "if the content" fragrant "our body is also" fragrant "way of thinking we are fragrant," said Deddy.

    Therefore, continued Deddy, media literacy is very important and urgent to be campaigned as a social movement to encourage public awareness of the importance of understanding, using and assessing the media correctly and appropriately.

    "I think it's a great event among students and educators, how media literacy is especially important today, with the media literacy movement we are trying to reduce the risk of bad impacts because the role of society is needed," he explained.

    Communities are asked to take an active role in monitoring television broadcasting in their respective regions and to report to KPID if there are any violations of local or local norms. "The public should be a Tv watch control who plays an active role in monitoring Tv broadcasts, if anyone violates the norm immediately report local KPID," he said.

    In addition to bad impressions can not affect, Deddy hopes, so that the community first understand the world of television broadcasting itself. How to create community television in each region.

    "I urge that in each region there are at least two community TVs so that we become the perpetrators of the TV broadcasts so that we have the knowledge that bad impressions can not affect us," Deddy said.

    Chairman of West Java KPID Dedeh Fardiah said, the seminar is a routine program every year with the hope of media literacy will make students and educators more intelligent in choosing and sorting media content.

    "This is a selection of children from high school and vocational school in Banjar which we hope from these children will be delivered again to other children." We want to have more students in West Java and of course we will go to 27 Cities / Districts, "said Dedeh.

    She said, West Java occupies a very important position in the broadcasting industry. Based on data from West Jabar KPID currently in West Java there are 532 broadcasters spread across 27 cities and regencies, both public broadcasting institutions, private broadcasters, subscription broadcasting institutions and community broadcasting institutions.

    "In West Java there are 536 broadcasters, the most in Indonesia, there are 300 radio, Tv there are 150, On the one hand it is a potential but on the other side there are things that do have a negative impact, so we hold this media literacy program so that when there is a negative impact can be anticipated, "she said.

    "We also have a program called Gemas Pedas or the community movement to encourage healthy broadcasting of smart viewers, and hopefully in this way the children will become media literacy," added Dedeh.

    Media literacy is an activity to educate the public to be able to understand, analyze and deconstruct media impressions. This is important so that people do not swallow the content of media broadcasts.

    "This effort must be done by all elements of government, NGOs, parents, teachers, broadcasting regulators and broadcasters," said Dedeh.

    The government can play a role by making policies that are pro media literacy through government regulations, educational curricula and budgetary support.

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