BANDUNG - Commemorating the 72nd Anniversary of West Java Province and as one of the bjb's efforts to give appreciation to its loyal customers, the bjb bank gives awards in the form of motorcycle, cars and pilgrimage.
This drawing event took place at Gasibu Field in Bandung along with the implementation of the Commemoration big ceremony of West Java Anniversary which was attended by Governor and Vice Governor of West Java, State Civil Apparatus (ASN) in West Java Province and Director of Consumer bjb Bank, Fermiyanti and management of bjb bank, on Saturday (19/8).
This program aims to encourage the acceleration of the achievement of Consumer Credit target to increase Credit Portfolio, Interest Income and Third Party Fund (DPK) where appropriate strategy is needed, one of them is by utilizing the anniversary moment of West Java Province in the form of 2017 Customers'
Director of Consumer bjb bank, Fermiyanti said the Award Program is for civil servant, especially in the West Java Provincial Government which is a potential customer and has a Consumer Credit bjb bank facility.
"Consumer loan is one of the captive market of bjb bank, per Quarter I 2017 the position of Consumer Credit that has been channeled is 45.1 trillion rupiah or grew 13.7% year-on-year (y-o-y)," he said.
Bjb bank as one of the national banks and currently in the position of 14 largest banks of 118 banks in Indonesia constantly improve the performance and services to customers. Through this Program is expected to increase customer loyalty, maintain and add Consumer Credit Portfolio and can become "Word of Mouth" which is useful for marketing activities Consumer Credit.
"By doing these activities, bank bjb hopes to increase consumer loyalty and can boost the Consumer Credit portfolio as a whole," Fermiyanti closed. Jo