BANDUNG - Director of bank bjb Ahmad Irfan attended a doctoral promotion session held at Graha Sanusi Hall, Padjadjaran University (UNPAD) Bandung, Monday (14/8).
Irfan holds a doctorate in Business Economics with a dissertation entitled "Competitive Strategy Model: Empirical Study at Regional Development Bank (BOD) in Indonesia."
Doctoral session led by Padjajaran University rector Prof. Trihanggono Achmad with a promoter chaired by Prof. Ina Primiana and Oponen's team Prof. Ilya Avianti (OJK). West Java Governor Ahmad Heryawan was also present in the doctor's session.
In his dissertation, Irfan presented his research findings in the form of competing and appropriate competitive strategy model to be applied to BPD which was then called the Irfan Model.
In the model, Irfan explained that to improve the competitive strategy of a bank especially BOD, the right formula is through technology adoption, innovation management and natural resource management.
This research is quite useful for the development effort of BPD competing strategy, especially in facing complexity and threat of integration of Asean banking business in Indonesian market.
This research also suggests that BPD establish a holding uniting all BPDs in Indonesia that will strengthen its assets and make BPD more competitive and expand its network. Jo