BANDUNG-After officially announcing the start of Gapura Digital in 10 cities in Indonesia on May 15, 2017 ago. Google held a Womenwill conference by providing free training for 1,600 small business players (UKM) Bandung.
Project Leader of Womenwill Campaign Google Indonesia, Fibriani Elastria said the People's Business Training Movement (Gapura) Digital is a free training program aimed at small and medium enterprises (SMEs) owners in Bandung.
"Gapura Digital is officially started on May 12, 2017 in Eduplex, Jakarta last week," he told reporters in Bandung, Wednesday (24/05/2017)
Since its launch in 2014, said Fibriani, Gapura has reached 7,000 SMEs in six cities in several parts of Indonesia in an effort to help SME owners introduce their brands on the Internet and provide tips to maximize the Internet in developing their businesses.
"More than 100 million Indonesians use the internet to search for information and discover new products and places," he said.
A research from Deloitte Access Economics shows that Indonesian SME owners who use the Internet to market their businesses have increased their income by up to 80% compared to SMEs who do not use the internet.
"We have supported more than 700,000 online businesses and through the Gapura Digital, we will help more Indonesians to grow their business by utilizing Internet capabilities", he said.
Fibriani added training in 10 first class cities will be held in May in Jakarta, Bandung, and Surabaya, in collaboration with a number of co-working space providers in these cities.
The next classes will be held in several major cities of Indonesia such as Semarang, Malang, Yogyakarta, Denpasar, Makassar, Pontianak, and Medan. This training is provided free of charge and anyone can register at g.co/gapuradigital.
"Through this training, participants will learn a variety of information to utilize the internet in marketing their business, with materials such as instructions for marketing businesses on YouTube, SEO and SEM related tips, and instructions for using products from Google," he concluded. (MAT