Bandung - E-Tourism is considered to be capable of boosting the tourism industry in this era in which people cannot be separated from gadgets. Tourism Ministry Arief Yahya said that the utilization of technology in product marketing is something that is very much needed. Travel agents must have switched to apply digital marketing. If they do not harness the technology and just relying on the conventional way, it is not impossible that their business will go bankrupt or forced to close.
"Travel agents must transform by taking advantage of this digital marketing. Otherwise, they will slowly die since people definitely switch to digital," he said to reporters in Bandung, Tuesday (03/14/2017).
The Ministry of Tourism encourages the businessmen in this sector, especially for those who have joined in the association of the tourism industry to take advantage of digital marketing. It is because nowadays, 70% of the sector management has already used digital media to look for information about tourism, while 30% of transactions are done digitally.
"It will continue to grow as well as the number of internet and smartphone users which keep increasing day by day," he said.
The Tourism Minister further explained that tourism sector has contributed 10% to the Gross Domestic Product (GDP) with the highest amount in ASEAN. "National tourism GDP increases by 4,8% with the rising trend is up to 6,9%. It's much higher than the industries of agriculture, manufacturing, automotive, and mining," he concluded. (MAT)