BANDUNG-West Java is a potential market for sales of household electronic appliances. So many manufacturers are aiming West Java as its sales center.
Products are crowded sold include refrigerators, air conditioning and even a washing machine. This condition makes the national manufacturer Panasonic to target consumers in West Java.
Hiroyoshi Suga, President Director of PT Panasonic Gobel Indonesia said in the past two years the growth of home appliance sales rose by 50 percent. Year 2017 he is confident sales will grow as the year before, so that the year 2018 will be able to become the market leader in sales of household electronic appliances.
"One of the areas that became the basis of the sales are West Java (Jabar). Sales in the West Java region, high enough almost equal to the Greater Jakarta area, "he said in Bandung.
Meanwhile Franky Purnomo Angelo, Home Appliances Product Marketing Manager of PT Panasonic Gobel Indonesia added a sales growth of household electronic products up to 50 percent indicates if the purchasing power in Indonesia is still quite good.
"We have people buy not just by price, but other functions. Such as electricity-saving or eco living. This is what makes our sales growth is quite high, "he said. Jo