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    West Java Provincial Government Encourages Creative Industries and Digital Art Through College


    BANDUNG-West Java Provincial Government continues to be committed and to encourage education in West Java through the universities to develop creative industries and digital art. According to the Vice Governor of West Java Deddy Mizwar those are strategic and important considering creative industries today absorb quite high labor.

    This was disclosed by Deddy when opening Bandung Creative Movement (BCM) 2016 which is held by Telkom University Faculty of Creative Industries at The Papandayan Hotel, Gatot Subroto Street No. 83, Bandung, on Monday (11.14.16). To that end, the provincial government also intends to cooperate with Telkom University held international event, namely the Bandung International Digital Art Festival (Bidaf) next year.

    "Creative economy today plays an important role for economic growth, employment absorption and significant contribution to the Gross Domestic Product (GDP)," said Deddy after the opening of BCM.

    "Therefore, I support this (BCM) at the same time I had also talked with Mr. Dean of the Faculty of Creative Industries and Mr. Rector of the Telkom University to get the cooperation that has now been held by the provincial government that is Bidaf," he continued.

    Deddy said that there is not currently universities in Indonesia which has a Faculty of Digital Art. As for the level of Southeast Asia, only Thailand which have colleges with the Faculty of Digital Art. He also encouraged and requested to universities, especially in West Java in order to develop scientifically one of the products of the creative industry.

    "Then we also encourage wherever possible the study program (Prodi) in the Faculty of Creative Industries Telkom University to develop digital art. Because in Southeast Asian, multimedia or new media is already leading to it, only in universities in Indonesia which has not the Prodi. In Southeast Asia only Thailand which has it, "said Deddy.

    Meanwhile, Deddy also assess the implementation of BCM in 2016 as very important momentum and strategic for the development of the creative economy in West Java. International Conference on Creative Industries raises Theme: "Multidisciplinary Design: Harmonizing design in today's society, technology and business" (Multidisciplinary Design to harmonize design with social conditions, technology and industry today).

    "It's a very good initiative by Telkom University, especially in the Faculty of Creative Industries," said Deddy.

    The third BCM was attended by the perpetrators of creative, such as practitioners and creative science academics from several countries. Among Josyance Frans (Head of International Relations Cite du Design and Saint-Etience School of Arts and Design or Esadse), Kittiratana Pitupanisch (Director of Design Development and Creative Business, Thailand Creative and Design Center or TCDC), Takaki Mori (Director of the Japan Package Design Association , JPDA), Zachari Haris Ong (ico-D President Elect Malaysia), William Harald-Ong (Founder & Chairman Design Alliance Asia Urban Indentity), Hastjarjo Boedi Wibowo (Head of the Professional Association of Visual Communication Design or Aidia), and Agus Achmad Suhendra (Dean of the Faculty of Creative Industries Telkom University), as well as several other speakers.

    Dean of the Faculty of Creative Industries Telkom University Agus Achmad Suhendra said that BCM is part of the Telkom University's commitment through faculty led by him in the development of creative industries of the country. Moreover Bandung as a creative city is known to have the public - especially the younger generation who are active and creative - in a variety of fields, such as fashion and culinary.

    "We developed this creative industry disciplines in our faculty, because we knew the creative industries is now a new era in the world economy today. And Indonesia's creative industry has made a significant contribution to national GDP, "Agus said in his speech at the opening of the BCM.

    Since 2010-2015, the creative economy is capable to contribute an average of more than 7% to Indonesia's GDP annually, as well as absorbing the employment with an average of 10 million people. Data in 2015 showed that the creative economy sector could grow by 5.76% with the added value of Rp 641.8 trillion, or about 7% of the national GDP.

    In terms of employment, during 2015 the number reached 11.8 million people or 10.7% of the national workforce. The export activity in the creative economy sector is also quite good, reaching Rp 118 trillion, or approximately 5.7% of total national exports.

    There are 16 sub-sectors of the creative economy that became the focus of development in Indonesia, namely: music, fashion, movies, animation, video, photography, crafts (handicrafts), culinary, application and game development, architectural and interior design, visual communication design, product design, publishing, advertising, performing arts, visual arts, television, and radio. It is an opportunity and challenge for the development of reative economy based on ideas and creativity.

    Currently, there are three sub-sectors that make a major contribution in the growth of the creative economy, namely culinary as much as 32.4%, fashion 27.9%, and craft 14.88%. In 2019, the government also targets the contribution of the creative economy can reach 12%. Therefore, other sub-sectors should continue to be developed, including the design of which is divided into three sub-sectors.

    While in the period 2010-2013, Indonesia Household Consumption towards creative products are increasing, from Rp 642.32 billion or 17.63% to Rp 866.54 billion, or 17.17%.

    "Therefore, as the growth of the Indonesia middle class who is also the potential to become consumers of creative products, the relevant stakeholders in each sub-sector of the creative economy is expected to lift the Indonesia cultural values as an addition to the weight of the creative products that is created," Hoped Vice Governor in his speech.

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